TECHNO-LUXURY: Enhancing the User eXperience

I will be at DECODED FASHION in New York, November 18 and 19, holding an Executive Roundtable Workshop at 1pm. I will be talking about how Fashion brands can innovate in this space, and the best way for brands, technology companies, and hardware and apparel manufacturers to collaborate. I’ll write about the workshop shortly after the session and go into detail for those who were not able to attend. I’ll also have a download link for the slides.

This is the first year we see fashion brands openly talk about Wearables, and the first time I’ve seen a conference dedicate a track for Wearables in the Fashion industry. All eyes, especially the big brands who hail from Europe will be watching to see WHO the players are and WHAT discussions will come about.

It will be the event to attend and participate for the Fashion world, as it is the first that addresses the topics of marrying technology and fashion. Some interesting topics: Enhancing the retail experience with interactive and augmented experiences (“Startup Showcase: Cool Tech that Increases Sales” session on Day 1), and new materials (“Smart Manufacturing Transforming Fashion Today” session on Day 2). These are great sessions to show you what’s happening in the space, but it still doesn’t address the big-elephant-in-the-room:

“How can a Fashion brand be an innovator in this space and enhance their users’ experience in the evolving Techno-Luxury Wearable world?”

That’s what I’ll talk about at 1pm Nov 18. Get there early and grab a seat!

Decoded Fashion, Fashion, Manufacturing, Retail, Techno-Luxury, Technology, Wearable